How Companies Can Avoid Making Empty Statements About Diversity

White text on black backgrounds. Black squares down timelines. Email from CEOs and Chief Diversity Officers.

No matter how the statements are delivered, countless brands are taking stands against racism and police brutality in the wake of the killings of George Floyd, Ahmaud Arbery, Breonna Taylor and many others.

Are these statements genuine or the result of public pressure?

Finding words to respond to social injustice isn’t easy, but there are steps organizations can take to navigate these issues with sensitivity.